Just when marketers and content creators were starting to feel steady, Google dropped its June 2025 Core Update, shaking up search rankings across industries. If your traffic dipped or spiked, you’re likely already feeling the impact.
This update is part of Google’s continued mission to reward high-quality, helpful, human-first content and demote websites that rely on manipulation, fluff, or outdated SEO tricks. In this blog, we’ll break down:
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What the June update changed
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Who it affected the most
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What it means for your brand, content, and SEO
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How our agency is helping clients adapt quickly and effectively
What Is the Google June 2025 Core Update?
Google releases core algorithm updates several times a year. These updates don’t target specific websites but rather aim to improve how search understands and ranks content across the web.
The June 2025 update reinforces three key things:
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Helpful Content Focus – Google continues prioritizing content that solves real user problems.
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E-E-A-T Signals – Experience, Expertise, Authoritativeness, and Trust matter more than ever.
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Page Experience Matters – Slow, clunky, or hard-to-navigate pages will likely drop in visibility.
Who Was Most Affected?
This update hit AI-generated content mills, affiliate-heavy blogs, and keyword-stuffed articles the hardest. On the flip side, many brands with:
- Real-world experience
- Original insights
- Multimedia-rich content
…saw improvement.
Industries most affected include:
Finance, Health & Education – where Google wants clear expertise and credibility
Lifestyle blogs & eCommerce sites where thin content is now heavily penalized
Video-first platforms – YouTube embeds are favored when paired with helpful explanations
What Google Is Prioritizing Now
Here’s what this update signals loud and clear:
1. Experience > Keywords
Google’s algorithms are getting better at detecting first-hand experience vs. generic summaries. Include real stories, case studies, photos, quotes, and data.
2. Author Transparency
Pages with clear authorship, bios, and credentials will rank better than anonymous posts.
3. Page UX Still Matters
Google is still evaluating page speed, mobile usability, and layout clarity. Cluttered, ad-heavy designs are a red flag.
4. Helpful Content Systems
If your entire site has unhelpful or AI-spam content, it could drag down your entire domain. Google’s system now evaluates sitewide helpfulness.
How Our Agency Helps Brands Stay Visible
At Spy Studio, we’ve been preparing for this shift. Our SEO and content teams now follow a 3-pronged strategy:
1. Content Audits & Refresh
We identify outdated, thin, or poorly performing blogs and revamp them with:
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New research
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Real data + examples
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More structured formatting (headings, FAQs, bullet points)
2. E-E-A-T-Driven Optimization
We optimize author bios, add structured data, and include trust elements like case studies, reviews, and media coverage.
3. Multi-Format Content
Blogs alone aren’t enough. We mix in:
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Explainer videos
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Infographics
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Downloadable PDFs
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Interactive sections
- Short Form Videos
Final Thoughts
The June 2025 Core Update isn’t about punishing websites; it’s about pushing the internet toward trustworthy, useful, experience-driven content. If you’re committed to creating content that genuinely helps your audience, this update is a good thing.
At Spy Studio, we help brands stay ahead of the algorithm. If you’re unsure how this update impacts your website, or you’ve noticed a drop in rankings, we’re here to help with audits, strategy, and execution.
Ready to future-proof your content?
Let’s talk. Drop us a message or book a free consultation with our SEO & Content Team.
